BzzAgent acquired by dunnhumby Ltd. - Boston, MA

Source: http://bit.ly/vfdealsbzzagent

Company Website: http://www.bzzagent.com/

May 23, 2011: dunnhumby Ltd., a global leader in building brand value for consumer goods and retail companies, today announced that it has reached an agreement to acquire Boston-based social marketing company BzzAgent, Inc.Following completion of the deal, BzzAgent will become a subsidiary of dunnhumby and operate as a stand-alone business. Dave Balter, CEO and Founder of BzzAgent, will continue in his current role and will report directly to Simon Hay, CEO of dunnhumby Ltd. According to TechCrunch, the deal closed at around $60M