Coca-Cola’s Headquarters Gets 3D Makeover

Coca-Cola is celebrating its 125th anniversary in a very 2011 way: With a 3D projection display on its headquarters building in Atlanta.

That 3D technology has been the rage with marketers. In the past year or so, Samsung, Hot Wheels and BMW, among others, have launched 3D projection campaigns. Coke’s campaign, which started on May 6, may be the largest one yet. A spokesman for the company says it takes 45 projectors to create the effect shown in the video above. The effort will run through the end of the month.

There’s also a social media component. Coke will pick photos from fans on its Facebook Page to be projected into the stream.