Kohort Is Group Management Done Simple, Yet Robust

Groups are all the rage right now. Facebook is focusing on them. Google is thought to be focusing on them. GroupMe, Beluga, etc. The fact that so many companies are focusing on them shows a common belief that they’re extremely important. Kohort, a new service launching today at TechCrunch Disrupt in New York, believes this as well. They just believe that everyone else has failed at them so far.

One reason is that Kohort believes the grouping features for most of these services are tacked-on. With Kohort, it’s the central feature. And it goes deep.

Kohort allows for hierarchical groups, so groups can have as many subgroups as a user would like. And there are Channels — groups of groups that can be created to better organize things. Users can subscribe to these Channels based on their interests.

The best way to think about Kohort is probably Google Groups meets the more modern grouping features. In that regard, it’s a bit like the recently launched Convore, but Kohort aims to be about more than just conversations as well. With that in mind, Ning or Meetup may be closer — or, wait for it, the now defunct Google Wave.

The revenue play is to have sponsored groups and well as premium groups. But the vast majority of Kohort groups will always be free and supported by ads.

In April, Kohort raised a large $3 million seed round from IA Ventures, RRE, and others.

Here’s their presentation

Judge Q&A with Jeff Clavier, Shana Fisher, Roger Ehrenberg, Saul Hansel

SF: What’s the model?

A: It’s free and prosumer.

SH: From free to $99 a month is a big step.

A: If you have a group that has less than a large amount of users, it’s free.

SH: How do you compare this to Ning?

A: There are a lot of players in the space. But we have more features.

SF: Yeah a lot of competitors.

A: Again, we have a lot of features. And we made it social.

SF: How do you make it social?

A: Groups in the real world interact. But that’s tough online. Usually it’s a phone call, we give you more tools.

SH: Even though you’re freemium, is your heart with the big groups?

A: We think this serves everybody. From big groups to to small organizations.

Comments

Entrepreneurial Mindset

Kurumsal Dijitalleşme mi yoksa Dijital Kurumsallaşma mı? (+Anket)

Eğer benim gibi siz de işinizin önemli bir bölümünü pazar araştırması yaparak geçiriyorsanız muhtemelen siz de en az benim kadar Türkiye'de pazar verisine ulaşmanın ne kadar zor olduğu hakkında defalarca şikayet etmiş ve sonunda yaratıcı yollar keşfetme yolunu tercih etmişsinizdir. Bunun sebebinin analitik düşünceye ihtiyacımızın olmaması mı, tembellik mi, kısa vadeli düşünmemiz mi yoksa insanüstü tahmin ve öngörü yeteneklerine sahip olmamız mı emin değilim. "Y ou can’t manage what you can’t measure " - "Ö lçemedeğiniz şeyi yönetemezsiniz " Her ne kadar bu söz, günümüze yanlış bir şekilde aktarılmış olsa da, kendi içerisinde kısmi bir doğruluk barındırmakta. Aslında bu söz ile anlatılmak istenen, ölçerek herşeyin yönetilemeyeceği fakat sonuçları iyileştirmek için süreçlerin ölçülmesi ve takip edilmesinin önemli olduğudur. Sözün asıl sahibi W. Edward Deming, verinin ve gözlemin önemini aşağıdaki sözüyle çok güzel bir şekilde anlatmaktadır....

A Creative Way to Meet Investors - UberX

Have a cool startup idea, and want to get it funded? You could go the traditional route, blindly sending your pitch deck to every VC in Silicon Valley. Or you could follow investors on Twitter, hoping that through casual badinage you can win the hearts (and eventually, the wallets) of your startup's money source. Or maybe, just maybe, you should drive for Uber. UberX Lowers The Bar Yes, Uber, the popular mobile app that connects drivers with people who need a lift. Founded in 2009 as UberCab, Uber has become the go-to app for hailing a sedan in markets like San Francisco, New York City and London. And while historically Uber operators have been commercial sedan drivers filling time between jobs their employer provides them, Uber's introduction of UberX in July 2012 has opened the service to cars and drivers of all kinds. This means that not only will you be picked up in a Toyota Prius or Volkswagen Jetta instead of a Lincoln Town Car, but you're also going...

Infotrade

Search This Blog