Skip to main content

Social Media Spending Habits Rise, New Research Reveals


social media researchAre you wondering how other businesses are allocating their social media activities in relation to other marketing tasks?
This article reveals the findings of a few new research studies. What they found might surprise you.

Small Business Focusing Big Time on Social Media and Blogging

Small businesses are spending three times more on social media and blogsthan larger businesses.
In HubSpot’s 2011 State of Inbound Marketing Report, researchers discovered thatsmall businesses plan to spend 29% of their lead generation budget on social media and blogs. Asked the same question, medium to large businesses only plan to spend 9% on the same categories.
cost per lead
HubSpot’s conclusion: all marketers are increasing their lead generation budgets for social media and blogs. In fact, the average company increased their spending from 9% to 18% between 2009 and 2011.
hubspot
The HubSpot report has many more important insights on acquisition rates and comparative data on various industries. Check it out here.

Social Media Spending Trending Up

64% of all marketers plan to increase their social media budget in 2011according to Target Marketing’s Fifth Annual Media Usage Report. Email marketing is the only area where more marketers will increase their spending.
target marketing
Email and social media are becoming rivals for acquiring new customers and customer retention:
  • Email – 85% of marketers use it for acquisition; 90% for retention
  • Social media – 75% use it for acquisition; 65% for retention
No-one belittles our current economic crisis. That’s what makes these trends even more interesting.
In a day where many marketing budgets are frozen, marketers are allocating an increasing portion of the pie to social media. Some might say they are panning for gold, but I think the signs show that they’ve already found some gold.

Match Social Media Spending to Your Experience

All businesses should consider their social business maturity as they establish priorities and their social media budget. This is Altimeter Group’sconclusion after conducting a study of 140 social media strategists at enterprise-level corporations (1000 employees or more).
While the data is derived from large companies, the principles recommended apply to businesses of all sizes. See which of the following strategies match your needs and priorities for 2011:
altimeter group

Comments

Post a Comment

Popular posts from this blog

Entrepreneurial Mindset

Post a Comment
Read more

Kurumsal Dijitalleşme mi yoksa Dijital Kurumsallaşma mı? (+Anket)

Eğer benim gibi siz de işinizin önemli bir bölümünü pazar araştırması yaparak geçiriyorsanız muhtemelen siz de en az benim kadar Türkiye'de pazar verisine ulaşmanın ne kadar zor olduğu hakkında defalarca şikayet etmiş ve sonunda yaratıcı yollar keşfetme yolunu tercih etmişsinizdir. Bunun sebebinin analitik düşünceye ihtiyacımızın olmaması mı, tembellik mi, kısa vadeli düşünmemiz mi yoksa insanüstü tahmin ve öngörü yeteneklerine sahip olmamız mı emin değilim. "Y  ou can’t manage what you can’t measure " - "Ö  lçemedeğiniz şeyi yönetemezsiniz " Her ne kadar bu söz, günümüze  yanlış  bir şekilde aktarılmış olsa da, kendi içerisinde kısmi bir doğruluk barındırmakta. Aslında bu söz ile anlatılmak istenen, ölçerek herşeyin yönetilemeyeceği fakat sonuçları iyileştirmek için süreçlerin ölçülmesi ve takip edilmesinin önemli olduğudur.  Sözün asıl sahibi W. Edward Deming, verinin ve gözlemin önemini aşağıdaki sözüyle çok güzel bir şekilde anlatmaktadır....
Post a Comment
Read more

A Creative Way to Meet Investors - UberX

Have a cool startup idea, and want to get it funded? You could go the traditional route, blindly sending your pitch deck to every VC in Silicon Valley. Or you could follow investors on Twitter, hoping that through casual badinage you can win the hearts (and eventually, the wallets) of your startup's money source.  Or maybe, just maybe, you should drive for Uber. UberX Lowers The Bar Yes, Uber, the popular mobile app that connects drivers with people who need a lift. Founded in 2009 as UberCab, Uber has become the go-to app for hailing a sedan in markets like San Francisco, New York City and London. And while historically Uber operators have been commercial sedan drivers filling time between jobs their employer provides them, Uber's introduction of UberX in July 2012 has opened the service to cars and drivers of all kinds. This means that not only will you be picked up in a Toyota Prius or Volkswagen Jetta instead of a Lincoln Town Car, but you're also going...
Post a Comment
Read more