Act-On Raises $10 Million For Online Marketing Automation Platform

Act-On Software, which offers a cloud-based online marketing platform, this morning announced it has closed $10 million in Series C funding fromTrinity Ventures, roughly half a year after securing $4 million.

The company says will use the funding to ramp up product development , sales and marketing efforts and to expand internationally, having recently opened a UK sales office in tandem withPipedream Marketing to service the European market.

Act-On offers a platform that allows marketers to manage a variety of online marketing initiatives from a single, cloud-based system. The company’s marketing automation platform integrates with a number of applications, including Salesforce.com and Webex.

Act-On says it currently boasts over 250 active customers managing over 25 million contacts.

Trinity Ventures joins VC firms U.S. Venture Partners and Voyager Capital, as well as Cisco (also a client), as investors in the Beaverton, Oregon-based company.