Infotrade

Do you live in a college town? If so, chances are you're a big reader. Retail giant Amazon has announced its list of the "Top 20 Most Well-Read Cities in America." They tracked purchases of magazines, newspapers, books, and e-books since January 1 for cities with more than 100,000 residents. Wh ile Cambridge, Massachusetts, home of Harvard University and the Massachusetts Institute of Technology, is number one, the rest of the list is dominated by big college towns. Second place Alexandria, Virginia has extension campuses for George Washington University and Virginia Commonwealth University. Third place Berkeley, California is home to UC Berkeley, and Ann Arbor is home to the University of Michigan. So is this just all students and professors buying books for classes online? Maybe not. Being in an environment where learning is expected, even if you're not enrolled in school, certainly has an effect on how you spend your time and money. Amazon does note that Cambridg...

If you're a small business owner, your website is the central hub of your company, and it's a pivotal part of your marketing and branding. Potential customers visit your site specifically for its content—its appearance and usability are critical to its success and how those users view your company. Getting your Web design wrong can have a very negative impact on your business. Here are five common design mistakes to avoid in order to create a great user experience and grow your bottom line. 1. Poor navigation   Many small business websites fail to make  navigation a priority , but without careful attention to how people navigate your site, you could unintentionally be creating a frustrating experience for any potential visitor. People visit your site for specific information, and if they cannot find it they will quickly go elsewhere, leaving with the impression that your business is disorganized in more than just its website. A good navigation structure should be seamle...