10 Things Buyers Are Looking For On Your Product Pages

Feathery Plumes No. 22 watercolor painting

When shopping online, your customers don’t have the luxury of trying on your products, touching them, feeling them or asking you questions about them. This can leave them unsure if they should purchase from your site. To make sure that your customers click the ADD TO CART or BUY NOW button, here are 10 things you must have on your product page:

1. The cost of the product
2. Pictures of the product – preferably more than one picture, with the ability to zoom in and get up close to see all the details of the product). Your pictures should be taken by a professional photographer (unless you are a professional photographer) who is familiar with lightning and product photography.
3. Benefits of the product – a short paragraph or a few sentences about how your product will make your customers look, feel, how it will help make their lives easier, why they should buy it right now, what makes your product special and unique, etc.
4. Features of the product – technical details such as ingredients used in the product, sizing of the product, what colors it’s available in, materials, dimensions, etc.
5. Shipping information – when will the product ship, what shipping method will you use, how much does it cost to ship and how long will it take, on average, to get to the customer
6. Return policy – your return policy should be clearly spelled out for the customer (and you should definitely offer a 100% satisfaction guarantee)
7. Privacy policy/security – assure your customers that their information is safe and secure when they shop from your website
8. Similar products – to increase your average order size (and to help you customers find other complementary products on your site), suggest other products that go well with the product on that page. Any good shopping cart system will allow you to do this, so make sure to activate this feature.
9. Social media buttons – your customers might not necessarily look for this, but if you make it easy for them to share information about your product with their friends on Twitter, Facebook, StumbleUpon or any of the other social media sites, they are more likely to do so and to feel like they are part of your community.
10. A call to action – this might seem redundant or even silly, but you should ask your customers to click the BUY NOW or ADD TO CART button to add the item to their shopping cart. Sometimes it’s the extra push or call to action that they need to make the purchase.