The startup Womply recently brought us Groupon-like "effortless offers." Today it launches Loyalty Cloud, hoping to slice through the messy customer-loyalty market with the "simplest loyalty program ever for local merchants." Last month a new startup, Womply , launched to bring "effortless offers" schemes to local merchants--coming with an impressive pedigree because it's cofounder Brandt Squires was formerly LivingSocial executive. Just weeks later, Womply has an additional offering--Loyalty Cloud--that promises the same sort of effortless experience but for customer loyalty schemes, rather than Groupon -style "special offers." According to the new site, its simplicity rests on the fact that, "Merchants create offers that reward customers for repeat visits and Womply handles everything else, from marketing and remitting offers to customers, to providing analysis and insight on the amount of revenue generated as a result....
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