Getting the phone number for a company is easy: it’s listed in every directory, and the company wants you to call it so it can sell you something. Finding the direct extension of a customer service manager? That’s not so easy. Here’s a true story: I was at a recent customer service conference, and after a friendly conversation with several managers, I offered my card. They didn’t reciprocate, instead claiming they had “just run out.” Yeah, right. They were afraid I’d publish their phone numbers online. (With good reason; I would have.) Maybe it’s just me, but you have the right to call the vice president of customer service or even the president of the company when his or her team fails to meet your expectations. You shouldn’t have to wander aimlessly through the phone tree of a company, pressing “zero” in the hopes of being transferred to an offshore call center. No, you deserve better than that. Here’s what happened to Mark Ladisky when he tried to contact Spi...
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